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Paf

43 / 100
C Moderate
Declined by -13 points
5
Licenses
52
Markets
2
Domains
active
Status
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Brand overview

Paf (paf.com) is an online gambling brand operated by Ålands Penningautomatförening, a government-owned gambling operator based in the autonomous Finnish region of Åland, established in 1966 and licensed under the Åland gambling framework (SGA). The brand shows search demand across 50 countries but has a low Trust Score of 43/100 (grade C) and a poor Trustpilot rating of 1.6/5 based on 99 reviews, indicating notable user-reported concerns. Its Tranco rank of 391066 and 41 organic keywords suggest a relatively modest online visibility compared to larger international operators.

Key facts

  • Operated by Ålands Penningautomatförening, a government-owned gambling operator in Åland, an autonomous Finnish region
  • Established in 1966; licensed under Åland's gambling framework (SGA license)
  • Trust Score of 43/100 (grade C)
  • Trustpilot rating of 1.6/5 based on 99 reviews
  • Search demand recorded in 50 countries; Tranco rank of 391066 and 41 organic keywords tracked

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 7/30
Reputation 6/20
Transparency 0/15
Infrastructure 15/15
Digital presence 6/10
Trust score breakdown 43/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
38/100 · D
2026-08
Previous
38/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
930,459
Total (12 months)
11,165,504
Change
-37,682 -4%
070809101112010203040506

Search interest

Query: paf casino
Current
66
Peak
100
Trend
→ stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Program: PAF Partners
Predatory T&Cs
Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

Analytics
Google Analytics (GA4)
Payment tech
Trustly Neteller Skrill PayPal Paysafecard MuchBetter Apple Pay

Languages (2)

English Finnish

About

Ålands Penningautomatförening is a government-owned gambling operator in the autonomous Finnish region of Åland. Established in 1966, it has legal authority under Åland’s gambling framework to provide gambling on the islands, online, and on passenger vessels operating from the region.

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.6
Trustpilot reviews
99
Reddit mentions (30d)
1
Organic keywords
41
Tranco rank
374147
Meta ads active
active
Google Trends
Stable

Licenses

Where the brand is blocked

Blocked in 2 of 8 countries checked
  • Greece HGC 1 entry
    paf.com since 2013-07-24 no local licence
  • Italy ADM 2 entries
    paf.com no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Ålands Penningautomatförening · Finland
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
paf.com
Domain age
30
SSL days left
34
CDN
Cloudflare
Referring domains
4297
Backlink rank
472
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (52 countries)

Countries where this brand is active. Click a country for market intelligence data.

Social media

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Frequently asked questions

What is the trust score of Paf?
Paf has a trust score of 43 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Paf hold?
Paf currently holds 5 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Paf active?
Paf is active in 52 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Paf compare to similar brands?
Brands in the same grade (C) as Paf are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Paf side by side with up to three other brands.
Can Paf improve its trust score?
Yes. Trust scores are recalculated monthly. If Paf obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.

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