Trade Marketing Specialist - Agency - KingMakers

KingMakers is a proudly African digital entertainment company shaping the future of sports and iGaming entertainment across the continent. Since 2018, it has been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity and innovation. Backed by MultiChoice Group, Africa's largest pay-TV operator, its vision is to be the home where Africa plays.

We are hiring a Trade Marketing Specialist - Agency for our Lagos, Nigeria team. You will bring the BetKing brand to life across the agent network, from shop signage and in-shop visibility to activations, roadshows and product launches on the ground, working closely with Regional Teams, Grandmasters and Master Agents.

This role offers the chance to work with a fast-growing, ambitious team building some of Africa's leading sports and gaming brands, in a collaborative, high-performance culture with health insurance and other location-specific benefits.

• Coordinate and execute agency marketing initiatives across regions in line with brand and commercial objectives

• Drive agency branding, including shop signage and in-shop visibility materials

• Support the planning and execution of go-to-market launches across the agency channel

• Design trade marketing materials such as posters, flyers, banners and activation creatives using tools like Canva

• Track and report on the effectiveness of activations and campaigns, feeding field insight back to Product and Marketing

• 3 to 5 years of experience in trade, field or retail marketing, ideally in a high-volume agent or distributor environment

• A track record of executing on-ground activations, campaigns and branding across multiple locations

• Strong coordination skills, able to run several campaigns and regions in parallel

• Hands-on design capability with working knowledge of Canva or an equivalent tool

• Willingness to travel regularly across Nigeria and the right to work in Nigeria

Trade Marketing Field Marketing Canva Retail Activation iGaming