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BetPlay

49 / 100
C Moderate
Declined by -5 points
2
Licenses
47
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →

Brand overview

BetPlay (betplay.io) is an online gambling operator licensed by COLJUEGOS (Colombia) and the CGA, with a search presence across 35 countries. The platform carries a below-average trust score of 49/100 (grade C), and its Trustpilot rating of 2.7 out of 5 based on 488 reviews indicates a notable level of user dissatisfaction. Prospective users should weigh these signals carefully alongside the platform's moderate AskGamblers score of 6.7/10.

Key facts

  • Licensed by COLJUEGOS (Colombia) and the CGA
  • Trust score of 49/100, grade C — below industry average
  • Trustpilot rating of 2.7/5 from 488 user reviews
  • AskGamblers score of 6.7/10
  • Search demand present in 35 countries across Europe, Latin America, Africa, and Oceania

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 6/30
Reputation 13/20
Transparency 0/15
Infrastructure 15/15
Digital presence 9/10
Trust score breakdown 49/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
44/100 · C
2026-08
Previous
43/100 · C
2026-06
Change
+1
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
402,151
Total (12 months)
4,825,817
Change
+281,384 +93%
070809101112010203040506

Search interest

Query: betplay casino
Current
40
Peak
100
Trend
stable
Jul 27 – Aug 2, 2025 Jul 26 – Aug 1, 2026
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

AskGamblers Certified
6.7/5
View review →

Technical

33
PageSpeed
Poor · LCP 32.4s · CLS 0.115
Analytics
Google Analytics (GA4) Google Tag Manager

Languages (11)

Dutch English Finnish French German Italian Japanese Portuguese Russian Spanish Turkish

Reputation & visibility

Trustpilot rating
2.8
Trustpilot reviews
499
Reddit mentions (30d)
35
Organic keywords
15
Tranco rank
125019
Meta ads active
active
Google Trends
Declining

Licenses

Where the brand is blocked

Blocked in 5 of 8 countries checked
  • Belgium GC 1 entry
    betplay.io since 2024-09-19 no local licence
  • Switzerland Gespa/ESBK 1 entry
    betplay.io since 2024-02-27 no local licence
  • Greece HGC 1 entry
    betplay.io since 2022-06-01 no local licence
  • Italy ADM 1 entry
    betplay.io no local licence
  • Poland MF 2 entries
    betplay.io since 2026-03-16 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Betplay B.V. · Curacao
Sanctions lists
Not screened
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Healthy (100/100)
Domain
betplay.io
Domain age
6
SSL days left
67
CDN
Cloudflare
Referring domains
6467
Backlink rank
433
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • + CDN active

Markets (47 countries)

Countries where this brand is active. Click a country for market intelligence data.

Frequently asked questions

What is the trust score of BetPlay?
BetPlay has a trust score of 49 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does BetPlay hold?
BetPlay currently holds 2 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is BetPlay active?
BetPlay is active in 47 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does BetPlay compare to similar brands?
Brands in the same grade (C) as BetPlay are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate BetPlay side by side with up to three other brands.
Can BetPlay improve its trust score?
Yes. Trust scores are recalculated monthly. If BetPlay obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.