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Danske Spil

40 / 100
C Moderate
Declined by -1 points
0
Licenses
57
Markets
1
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

Danske Spil is Denmark's national lottery operator, founded in 1948, offering number games, instant games, sports betting (TOTO), and knowledge-based games through danskespil.dk. The brand holds a Trust Score of 40/100 (grade C) and a Trustpilot rating of 1.4/5 from 2,185 reviews, indicating significant user dissatisfaction despite its long-standing history and national status.

Key facts

  • Founded in 1948 as Denmark's national lottery, originally named Dansk Tipstjeneste A/S
  • First game launched May 8, 1949: a 1-X-2 TOTO game with 12 football matches
  • Trust Score of 40/100 (grade C) and Trustpilot rating of 1.4/5 from 2,185 reviews
  • Tranco rank of 48,595 with 95 tracked organic keywords
  • Search demand recorded across 50 countries, including Denmark, Germany, and Sweden

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 0/30
Reputation 10/20
Transparency 0/15
Infrastructure 15/15
Digital presence 7/10
Trust score breakdown 40/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
35/100 · D
2026-08
Previous
35/100 · D
2026-06
Change
0
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
488,172
Total (12 months)
5,858,061
Change
+2,234 0%
070809101112010203040506

Search interest

Query: danske spil casino
Current
0
Peak
0
Trend
→ stable
Source: Google Trends. Values 0–100, relative

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog
Source: Affiliate Guard Dog (affiliateguarddog.com)

Technical

59
PageSpeed
Average · LCP 8.8s · CLS 0.000
Analytics
Google Analytics (GA4) Hotjar Mixpanel

Languages (1)

Danish

About

Danske Spil A/S is the national lottery in Denmark, founded in 1948. The first game was established May 8, 1949 and was a 1-X-2 TOTO game with 12 football matches. Today Danske Spil A/S, previously known as Dansk Tipstjeneste A/S, offers a number of games: Number games, instant games, knowledge game

📖 Wikipedia

Reputation & visibility

Trustpilot rating
1.4
Trustpilot reviews
2195
Reddit mentions (30d)
2
Organic keywords
95
Tranco rank
49050
Meta ads active
active
Google Trends
Unknown

Where the brand is blocked

Blocked in 2 of 8 countries checked
  • Italy ADM 1 entry
    danskespil.dk no local licence
  • Poland MF 3 entries
    danskespil.dk since 2020-04-27 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Danske Spil A/S · Denmark
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists

Infrastructure & domain health

Domain health: Fair (75/100)
Domain
danskespil.dk
SSL days left
79
CDN
Akamai
Referring domains
4315
Backlink rank
381
  • + SSL certificate
  • ! Domain age
  • + Backlinks
  • + CDN active

Markets (57 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Danske Spil?
Danske Spil has a trust score of 40 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Danske Spil hold?
Danske Spil currently holds 0 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Danske Spil active?
Danske Spil is active in 57 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Danske Spil compare to similar brands?
Brands in the same grade (C) as Danske Spil are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Danske Spil side by side with up to three other brands.
Can Danske Spil improve its trust score?
Yes. Trust scores are recalculated monthly. If Danske Spil obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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