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Unibet

51 / 100
C Moderate
Declined by -7 points
3
Licenses
59
Markets
2
Domains
active
Status
Quick verdict: is this brand legit? →
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Brand overview

Unibet (unibet.dk) is an online gambling brand holding a GC-BE (Belgium) and ONJN (Romania) license, with search demand recorded across 50 countries. The brand shows a moderate Trust Score of 51/100 (grade C) and a Trustpilot rating of 3.4/5 based on 1,034 reviews, indicating mixed user sentiment. Its online visibility includes 124 organic keywords tracked and a Tranco rank of 137,923, alongside 100 Reddit mentions in the past 30 days.

Key facts

  • Licensed by GC-BE (Belgium) and ONJN (Romania)
  • Trust Score of 51/100, grade C
  • Trustpilot rating: 3.4/5 based on 1,034 reviews
  • Tranco rank: 137,923; tracked for 124 organic keywords
  • Search demand recorded in 50 countries; 100 Reddit mentions in the past 30 days

Trust score breakdown

How the trust score is calculated across 6 weighted dimensions.

Scale 10/10
Regulatory 9/30
Reputation 17/20
Transparency 0/15
Infrastructure 15/15
Digital presence 10/10
Trust score breakdown 51/100

How the trust score is calculated across 6 weighted dimensions.

Trust score history

Monthly Trust Score evolution based on the formula v2.0 (6 components: regulatory, reputation, infrastructure, transparency, digital presence, scale).

Latest
51/100 · C
2026-08
Previous
48/100 · C
2026-06
Change
+3
2026-06 → 2026-08
060708

Demand trend 12 mo., to Jun 2026

Avg monthly volume
2,956,733
Total (12 months)
35,480,795
Change
+447,172 +17%
070809101112010203040506

Affiliate program reputation

⚠ Listed under Warning on Affiliate Guard Dog, listed since 2008
Program: Unibet Affiliates
Rogue program
Source: Affiliate Guard Dog (affiliateguarddog.com)

B2B Reviews

Casinomeister Accredited
9.0/10
Payout time: 12-24 hours

Technical

Analytics
Google Analytics (GA4)
Payment tech
Trustly Neteller Skrill PayPal Paysafecard AstroPay Google Pay

Languages (1)

Danish

About

Unibet is a sports betting, online casino, bingo and online poker platform. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, www.vladcazino.ro, 32Red, and iGame. Today, Unibet has over 1,600 employees and offices in Malta,

📖 Wikipedia

Reputation & visibility

Trustpilot rating
3.4
Trustpilot reviews
2336
Reddit mentions (30d)
100
Organic keywords
207
Tranco rank
136769
Meta ads active
-

Licenses

Where the brand is blocked

Blocked in 4 of 8 countries checked
  • Switzerland Gespa/ESBK 2 entries
    unibet.com since 2019-09-03 no local licence
  • Greece HGC 4 entries
    unibet.com since 2013-07-24 no local licence
  • Italy ADM 24 entries
    unibet.com no local licence
  • Poland MF 47 entries
    unibet.com since 2017-05-19 no local licence
Source: EU regulator blocklist registers

Operator & sanctions screening

Operator legal entity
Kindred Group plc · Malta
Sanctions lists
✓ No matches found
Screened against consolidated EU, UK, OFAC and UN sanctions lists
This brand accepts crypto - see the crypto casino trust ranking →

Infrastructure & domain health

Domain health: Fair (75/100)
Domain
unibet.com
Domain age
29
SSL days left
84
Referring domains
13856
Backlink rank
465
  • + SSL certificate
  • + Domain age
  • + Backlinks
  • ! CDN active

Markets (59 countries)

Countries where this brand is active. Click a country for market intelligence data.

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Frequently asked questions

What is the trust score of Unibet?
Unibet has a trust score of 51 out of 100, placing it in grade C (Moderate). The score is calculated from regulatory standing, reputation, infrastructure, transparency and scale, using publicly verifiable data.
How many licenses does Unibet hold?
Unibet currently holds 3 active license(s) across its operating markets. License status is verified against regulator registers weekly.
In which markets is Unibet active?
Unibet is active in 59 country/countries. Use the markets filter above to sort by legal status (legal, regulated, unregulated or prohibited).
How does Unibet compare to similar brands?
Brands in the same grade (C) as Unibet are listed in the "Similar brands" section above. You can also use the compare tool on the trust leaderboard to evaluate Unibet side by side with up to three other brands.
Can Unibet improve its trust score?
Yes. Trust scores are recalculated monthly. If Unibet obtains a new licence, improves its Trustpilot rating, extends its SSL certificate or publishes clearer terms, its score will rise in the next cycle.
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