Market overview
Canada (CA) is a Tier-1 iGaming traffic market — a mature, high-spending market with strong competition and expensive traffic. The addressable audience is around 39M people with 94% internet penetration and a 85% mobile traffic share.
Gambling is restricted here. Regulation: Canada's regulatory structure is fragmented: Ontario launched a fully regulated open iGaming market via AGCO/iGaming Ontario in 2022, while other provinces rely on provincial lottery monopolies (e.g., PlayNow in BC) or the offshore Kahnawake Gaming Commission license operating from Mohawk Territory. The verticals that convert best on Canada traffic are Gambling, Nutra, Sweepstakes, Dating and others. Players most often deposit via Crypto, PayPal, Apple Pay, Google Pay.
By tracked brand-search demand, the market leaders are JackpotCity, Stake, PlayOJO Casino DE; the top brand holds about 5.6% of branded queries. Before launching campaigns, check the regulator’s current list of licensed operators, confirm your funnel supports the local payment methods, and review each ad platform’s policy on gambling offers.
Working verticals
Offer types that convert best with Canada traffic — click to browse affiliate programs in each category.
Traffic costs
Regulation & licensing
Market & regulation
- Market size
- $2.9B GGR (2025, Ontario regulated market + gray market combined)
- Growth rate
- 9-12% CAGR
- Tax rate
- 20% on GGR (Ontario iGaming market)
Regulatory timeline
- 1996: Kahnawake Gaming Commission established, licensing offshore-facing operators
- 2021: Bill C-218 legalizes single-event sports betting federally
- 2022: Ontario launches regulated open iGaming market
Leading operators
Bet365, FanDuel, DraftKings, and BetMGM lead the regulated Ontario market, while offshore Kahnawake-licensed brands continue serving other provinces where no provincial regulated alternative exists.
Competitive landscape
Ontario's open market model has attracted 40+ licensed operators competing aggressively on bonusing and content variety, creating one of the most competitive regulated iGaming markets in North America.
Player behaviour
Ontario players increasingly migrate to regulated local operators for trust and promotions, while players in other provinces continue using offshore Kahnawake-licensed or international sites absent a regulated local option.
Payments in detail
Interac e-Transfer is the dominant payment method nationally; PayPal, Apple Pay, and Google Pay are widely supported, with crypto usage more common on offshore-licensed platforms.
Regulatory outlook
Other Canadian provinces are monitoring Ontario's open-market results, with potential for similar regulated frameworks to expand beyond the current provincial lottery monopoly model.
Payment methods
Payment systems and methods widely used in Canada for deposits, payouts and player transactions.
Brands operating in Canada
Casino and betting brands that accept players from Canada, ranked by our trust score.
iGaming companies targeting Canada
Affiliate programs, networks, payment and ad services that list Canada among their target GEOs.
Tips for affiliates
For Canada (Tier-1 GEO), expect high CPMs ($8-15 on Facebook) but strong conversion rates. Target affluent audiences with premium offers — Finance, Crypto, and high-stakes Gambling convert best. Gambling is restricted in Canada — use offshore operators with Curaçao or Malta licenses. Avoid direct brand bidding and use cloaked funnels to protect ad accounts.
Mobile dominates in Canada (85.0% penetration) — use mobile-first landing pages, vertical video creatives, and in-app placements. Load times under 2 seconds are critical. Editor's hack: Gambling, Nutra, Sweepstakes are the top-converting verticals for Canada. Start with a broad test ($50-100/day), identify the winning creative-angle combo, then scale the winner 3x.
Use dayparting — 19:00-22:00 local time (evening peak) is peak engagement. Payment integration is key: Crypto, PayPal, Apple Pay, Google Pay, Crypto are the preferred methods in Canada. Ensure your funnel supports at least 2 of these — abandoned deposits from missing payment options can cost 20-30% of conversions.
Most searched iGaming brands in Canada
Share of demand — percentage of total branded search volume in the market
Brand Demand Momentum
Week-over-week demand change (WoW%) for brands in this market