Hard Rock Bet has signed on as a founding partner of Sport & State, the new US media platform created by Clay Travis. The partnership covers sports and betting content across several media channels, with Hard Rock Bet acting as presenting sponsor and official odds provider.
The agreement covers Sport & State's programming, digital content, and live events, with Hard Rock Bet integrated into the platform from launch, including co-branded web and social content.
Hard Rock Bet will provide odds for shows across the network, including the betting-focused Bet The Board podcast and On Tilt, giving the deal direct sportsbook integration into betting content.
The partnership also extends beyond Sport & State's own channels, with Hard Rock Bet appearing around The Clay Travis & Buck Sexton Show, carried by more than 550 US radio stations. Live events and fan experiences at Hard Rock properties are also planned.
The first activation is set for September 13 at Seminole Hard Rock Hotel & Casino Hollywood, where Clay Travis will attend an NFL kickoff event alongside Jimmy Johnson and other guests. Travis said Hard Rock Bet understood the vision for Sport & State right away.
